Friday, June 13, 2008

Wheres the Shine in HT Media ?

Yet another website by HTMedia- Shine.com

I personally think , HT's newpaper - Mint was an excellent concept. Amongst the other pink financial papers , the newspaper was indeed revolutionary - great design , great writing - a truly readable paper! Even livemint.com , the e-paper is excellent.

However , the rest of the forays , have only confused me on the HT strategy. Sometime back , they bought out Desimartini , to be in the social networking space. Now they're in the crowded online recruitment space ,jostling for room with naukri , monster , timesjobs , jobstreet ...
I created a profile on Shine today , but was struggling to find the wow factor in the website. Is this going to go the clickjobs or ndtvjobs way too ? And what exactly is HT Media headed for ? I guess any entrepreneur who wants to make a quick buck must concentrate on a popular space that HT Media isnt in already , create a half baked copy of an existing website. (tip for name - hindustanishaadi / hindustanimakaan anyone? you are requested to make a payment to the authors in case you flick the idea from here ;))

Comments anyone ?

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