Guruji is Indian search engine. One year ago when I first about them I asked myself why would I use any other search engine than Google(or yahoo). But I was wrong. They are not competing with Google. They are more like Baidu(the Chinese search giant). Baidu is huge in China. It is much bigger than Google there. They just launched a music search engine like controversial Baidu music search and it rocks!
I use Guruji just for the music feature alone.
There is definitely a need for a search engine which gathers data that Google doesn't bother to pickup or removes them from it's search index. Music is just one of such things. Things like traffic data, court cases, movie schedules, historic weather data, realtime(or almost) stock market data, local search and plethora of such things could be better done by a local search engine. It is not as if Google cannot do all these things. In fact they do all these things in USA and elsewhere but an Indian search engine can combine local domain knowledge with local information and serve specific needs better. For instance they launched live cricket scores.
Last time I checked they were hiring good people and thats a good sign. Business model is non existent right now. In my view instead of just cloning Adsense in India a more targeted and direct business model would be much better and profitable.
Best of luck to Guruji.
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