2. Bigflix.com

Bigflix.com is a movie rental startup funded by Reliance ADAG.
First of all I am really excited about the movie rental business coming to India. There are quiet a few players now in this market like Seventymm etc. But lets admit it if reliance enters this game it would change forever. We all have seen what they did to Indian mobile market. I am sure they can do the same here.

Netflix in US has been a pretty interesting company doing movie rentals. They have innovated quiet a lot. Their recommendation system suggests you movies according to your movie taste(which is build over time as you start using their service) and they are serious about making it work. They had this competition to improve their movie recommendation algorithm by a notch and the prize was $1 million. Their business model is completely online and they are heavily dependent on US postal service for CD/DVD deliveries.
In India you definitely cannot use postal service! However reliance has good reach with their huge telecom network and I think they are using this to deliver movies. This service right now is available in Ahmedabad, bangalore, Mumbai, Chennai, Chandigarh, Hyderabad, Indore, Pune and Kolkatta. Their movie collection is decent with around 3000 movies and tv shows.
They should however try to make their collection as fat as possible. With Adlabs making good movies I think they can also be pretty ineteresting. Although, looking at their careers page the netflix amount of innovation seems unlikely. They should also revamp their site design.