12. paisa.com

Paisa is the first product out of a Pune startup. Paisa is like moeny.rediff.com or moenycontrol.com. It may look a me too in the crowd but there are key differentiators i.e. it's uber cool UI and interaction. It has taken a leaf out of Apple's interface and applied it successfully to the web. How this product will make money is also a question but that may not be the target area right now.

There is a lot of scope in this area as other websites in this field are quiet run-of-the-mill web 1.0 websites with irritating banners and pop ups. I think Paisa has clearly differentiated itself from the crowd in terms of UI and should look for differentiating in terms of content, social features and data presentation. This field is almost a virgin territory when it comes to new features. Almost every site has the data in the same form without any differentiation! Same news, same graphs, same tables. I wish paisa.com best of luck and hope they can make it big!

11. Flipkart.com

Flipkart is an already successful startup which is into selling books, games, movie CDs and mobile phones. Books market remain their primary target. Flipkart has done it well: it has a nice interface, huge collection, good SEO/SEM and most important of all they have managed to crack the timely delivery problem really well. Nothing kills a business more than delivery/logistics problems. Customers hate to wait once they have paid. They also have a pay only when you receive model!

Flipkart is going to 1. either be acquired by Amazon or 2. become really big in Indian market